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You cannot sell your products or services to every single customer. It is just too expensive to try and reach everyone. What you can do is focus on smaller groups of customers who are more likely to buy your products therefore increasing the efficiency of your marketing efforts. One way to do this is by segmenting your customers by age. Grouping the customers by age allows you to identify those customers who are more likely to share common interests, priorities and needs. You must also consider the six Macro Market Environment Influencers as each affects age demographics differently which also causes changes to your marketing decisions.

Path-goal theory focuses on the how the leader can motivate followers. In Path-Goal, the leader adapts their leadership style to the situation. Followers are motivated if they feel they are capable of completing their tasks and if the followers feel the outcome of their works are advantages to them. Path-goal includes contingency theory, as there are three contingences, which are leader style, followers and situation, and the rewards necessary to meet the needs of the followers.

Trust is like a living organism. It is grown, requires maintenance and can be destroyed. If our trust in an organization is ever damaged it causes us to lose confidence in the ability and reliability of the organization to perform tasks or produce work either on time or of good quality. Trust must be earned. We do not give organizations our trust without seeing some benefit first.

Resistance to change if ignored can quickly slow or make change efforts fail altogether. This paper will first go through a case study from a well-known organization and discuss how they dealt with change in order to survive. Then it will discuss common motivations for change, causes of resistance and provide some solutions to resistance.

It is known as business intelligence or business intelligence, the set of techniques, strategies, and technology that through the measurement and subsequent analysis of data, seeks to improve the task of those responsible for a store and help them achieve their business objectives. The main objectives of business intelligence are:

In some organizations, chronically resistant employees occur, who will consistently resist any change initiatives. These employees are afraid of change, attacking all things that are outside their comfort.

Toxic employees use social hacking to manipulate others using rumors, silent treatment and intimidation. These employees need the environment not to change so they can hold onto their informal power.

The Neutral Zone is the middle phase of the transition process and the realm between where the change started and where it is supposed to become. There are several measures that need to be taken in advance to prevent any potential unpleasant or inconvenient things from occurring. Transparency is vital to the change effort, helping to establish a trusting environment.

Building trust as a concept

Virtual teams encounter challenges like any other team however; their challenges are a unique mix. Processes can be put in place to meet these challenges head-on and prevent them from getting out of control. Certain processes are best when implemented right from the start and these are not a one-time task but rather ongoing processes. Methods to ensure trust, schedules of face-to-face meetings, metrics for team performance and proper communication strategy can increase the chance of virtual teams to be successful.