Brainwriting: A Better Alternative to Brainstorming

Brainstorming is one of the most common tools for generating ideas. But let’s be honest—it often fails to live up to its promise. In many brainstorming sessions, a few voices dominate, others stay quiet, and the best ideas never make it to the surface. That’s where brainwriting comes in. Brainwriting is a quieter, more structured, and often more effective alternative that levels the playing field and unleashes broader creativity.